Embark on a journey of sustainability with Thailand! Two game-changing initiatives that redefine the travel experience: the 'Meaningful Relationship' marketing concept and our Sustainable Tourism Goals (STGs).
'Meaningful Relationship' Marketing Concept: Imagine a travel experience where connections are genuine, cultural immersion is authentic, and friendships last a lifetime. That's the heart of our 'Meaningful Relationship' concept, recently presented by Ms. Thapanee Kiatphaibool, TAT Governor, at the World Travel Market 2023.
Ms. Thapanee emphasized, "When travellers form a relationship with the people they meet and the place they visit, they have an opportunity of creating lifelong friends." It's not just about the destination; it's about creating lasting memories through authentic experiences. |
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Sustainable Tourism Goals (STGs): Thailand is committed to sustainable tourism, and our STGs are at the core of this commitment. The Sustainable Tourism Acceleration Rating (STAR) system rewards businesses for their dedication to sustainable practices. Presently, nearly 300 businesses in Thailand proudly display their STAR certifications, symbolizing their role in responsible tourism.
Siripakorn Cheawsamoot, Deputy Governor for International Marketing, shared insights on the Responsible Thailand Awards, a part of our STGs. This initiative recognizes businesses making a positive impact on sustainable tourism.
Collaborations for Sustainable Travel: In collaboration with the Thai Ecotourism and Adventure Travel Association (TEATA), we've crafted seven carbon-neutral travel routes. Explore destinations like Bangkok, Ratchaburi, Phangnga, Trat, Phetchaburi, and the Isan provinces of Udon Thani, Nong Khai, and Loei. |
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Looking ahead, our focus for the UK market in 2024 is on luxury, wellness, and responsible travel segments. Join us in promoting sustainable practices that not only boost spending but also encourage longer stays in local areas. Our goal is to welcome over 900,000 UK tourist arrivals, showcasing Thailand as a beacon of responsible tourism.
Thailand invites you to be part of this transformative journey towards sustainable and meaningful tourism. Join hands with us as we create a positive impact on local communities, preserve our natural treasures, and offer travelers an enriching experience that goes beyond the ordinary.
Thank you for being our valued partners in the travel industry. Let's pave the way for a sustainable and unforgettable travel experience in Thailand. |
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