Regent Holidays launches incentive to win a summer break for two

Regent Holidays (www.regent-holidays.co.uk) is launching an incentive offering agents the chance to win a summer short break for two in Finland worth up to £3,000.

Between the dates of 10 March and 30 April 2025, each time an agent makes a Regent booking they will be entered into a draw to win a break for two at the unique Barö Hotel. The Barö Hotel is an ecologically-built property set in the heart of the Finnish archipelago, surrounded by forest and sea, and located just an hour and a quarter from Helsinki airport. The prize includes return flights, three nights’ bed and breakfast accommodation and private transfers, and is based on two people sharing.

The prize also includes access to a host of complimentary activities including hiking, berry picking and a morning Finnish sauna, enjoyed with an incredible sea view.

The incentive is part of a wider campaign with Visit Finland to promote Regent’s varied summer Finland portfolio, comprising of social media promotion, email marketing and an online agent training webinar which will take place on Friday 14 March. To help agents close the sale, there will also be a series of special offers available on a selection of Finland holidays, for example a complimentary lunch at Lake Lahti for guests travelling on the Land of 1,000 Lakes fly-drive or the Finnish Lakeland Summer Break, a saving of up to £135 per person on a break to the Sahanlahti resort on Lake Saimaa or a saving of up to £180 per person on the Finnish Brown Bear Adventure.

Daniele Boni, Product Manager for Regent Holidays, said: “In the last three years our portfolio of Finland summer itineraries has more than doubled, and we’re seeing a gradual year on year increase in enquiries and bookings made. The coolcations trend is real and continuing, as holidaymakers increasingly look to avoid the Mediterranean heat in the height of the summer. Finland’s lakes offer a fantastic alternative, with plenty of watersports, outdoor activities, wildlife watching – in particular wild brown bears – and beautiful scenery.

“There is a real opportunity here for agents to tap into this growing trend, and we are delighted to be working with Visit Finland to showcase our programme in this stunning destination and offer one of our valued trade partners a truly special break for two.”

The lucky winner will be announced within the first week of May 2025. The incentive is available on all bookings made between 10 March and 30 April 2025. The prize must be taken between 1 May – 30 September 2025 or 1 May – 30 September 2026, and is subject to availability.

Regent’s Finland portfolio is available here: https://www.regent-holidays.co.uk/country/finland-holiday-collection/.

For more information and to join the webinar at 10am on 14 March, agents can contact the Regent team at agencysales@itc-uk.com. Terms and conditions apply and are available from the Regent team.

Agents can access assets including Regent’s images and itineraries for marketing purposes by logging on to the ITC’s free online toolkit at https://toolkit.itc-uk.com/

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This competition closes at midnight on April 30, 2025 12:00 am