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50% OFF VISION ALTERNATIVE MARKETING REPORT
The first VISION Alternative Marketing Report is to be published on 21st June. The report is entitled “Alternative Marketing for Sustainable Tourism – A World of Potent Marketing Opportunities – How to Utilise Them Effectivelyâ€.
Specifically directed at the needs of sustainable destinations, tourist boards, hotels, spas, resorts, tour operators, visitor attractions and destination management and marketing organisations, the report provides a full run down on current alternative marketing opportunities.
Methods for creating sustainable marketing offers are dealt with comprehensively as are the new emerging markets, both geographical and lifestyle (including the burgeoning LOHAS –“Lifestyles of Health and Sustainability†market which is now hitting trillions of dollars of sales in the US alone).
Marketing choices including blogs, UTube, Myspace, Facebook, Buzz/WOMM Marketing, Experiential Marketing, Evangelist Marketing, Guerilla Marketing, Viral Marketing, Undercover Marketing and Swarm Marketing are analysed and put into easy-to-use formats.
The report is set to provide a complete framework and toolkit for sustainable tourism enterprises to mount marketing campaigns utilising cost-effective up-to-the-minute marketing techniques.
Said Valere Tjolle, VISION and report editor “Alternative Marketing is the natural partner of Sustainable Tourism. The great thing about the current slew of potent marketing techniques is that they’re almost free. You just need the intelligence and understanding to be able to use them. Those are qualities that the sustainable tourism industry has in spades. We envisage the report as a great how-to manual and a powerful catalyst to enable sustainable tourism’s growth and profitability.â€
The report will cost UK£200, US$400, Euro€280.
VISION on Sustainable Tourism subscribers may obtain a 50% discount and be amongst the first to read it by ordering pre-publication with payment prior to 21 June.
For further details contact [email protected]
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