A Historic Day for NSW Tourism
ATEC says that the New South Wales Government has sparked the dawn of a new era for the state’s tourism industry following the release of its radical new draft tourism marketing framework.
Tourism Industry Council of NSW Chairman Ken Corbett hailed Tourism Minister’s Matt Brown’s new emphasis on industry collaboration via industry groups and Ministerial taskforces as a win for NSW.
“From today, NSW is back in the tourism businessâ€, Mr Corbett said.
Mr Corbett said that the new arrangements for tourism in New South Wales were not only significant for the state but for Australia as a whole, as Sydney is the nation’s truly iconic global destination.
“We have come a long way from the situation existing just two years ago when NSW was regarded as underperforming and under-resourced by the tourism industry around the countryâ€
Mr Corbett said, “The cumulative impact of the creation of Events NSW, backed by $40 million, plus additional funds anticipated from the industry itself will potentially catapult the state into a national leadership position.
“We welcome the new emphasis on Sydney, particularly the attention to its brand.” “We also welcome the trust the Government has shown in industry by assigning it the task of marketing the state’s regions,†Mr Corbett said.
Mr Corbett said the new arrangements would deliver a more managed approach to the regional tourism market and would allow much greater involvement by regional tourism operators in the planning process.
“We particularly welcome the new and extensive arrangements for industry consultation and cooperation.” “Today’s announcement is the culmination of a lot of blood, sweat and tears and an unprecedented level of industry cooperation,†Mr Corbett said.
“The NSW Tourism Industry Council is proud of the role we have played in both coordinating the industry and putting our views forcefully and patiently to Government.
“We would like to thank the Iemma Government, and in particular Tourism Minister Matt Brown, and we would also like to further recognise the efforts of Mr John O’Neill, whose detailed report into tourism in NSW for the basis of many of these reforms.
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