United Kingdom
United States
Asia Pacific
AAA’s half dozen
AAA President and CEO Robert L. Darbelnet offered six suggestions to ensure a bright future for the travel industry during a speech at the Travel Industry Association’s 2003 Marketing Outlook Forum in Austin, Texas. He said: “We might as well get used to the price-sensitive, more knowledgeable shopper who is looking for a short vacation, and is comfortable booking close to the departure date.” His six suggestions: Stop complaining. Despite everything, the travel business still has a lot of upside. Advertise. Find ways to promote the US to foreign tourism. Get out of the tax collector role. Stop encouraging taxes on travelers, who are a “plump target for tolls and a minimal threat at the polls.” Help ensure travelers get real value so they are encouraged to come back. Recognize the diverse segments of the market and tailor your own offerings. Collaborate with each other in the realization that a successful trip requires the success of multiple travel elements.
Related News Stories:
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
Robert Terrell: A Journey Through BB King’s Influence
Rochelle Hicks: Celebrating Mississippi’s Musical Legacy
Exploring Jacksonville with Katie Mitura: The Flip Side of Florida
Dozens fall ill in P&O Cruises ship outbreak
Turkish Airlines flight in emergency landing after pilot dies
Boy falls to death on cruise ship
Unexpected wave rocks cruise ship
Storm Lilian travel chaos as bank holiday flights cancelled