AAA’s half dozen

AAA President and CEO Robert L. Darbelnet offered six suggestions to ensure a bright future for the travel industry during a speech at the Travel Industry Association’s 2003 Marketing Outlook Forum in Austin, Texas. He said: “We might as well get used to the price-sensitive, more knowledgeable shopper who is looking for a short vacation, and is comfortable booking close to the departure date.” His six suggestions: Stop complaining. Despite everything, the travel business still has a lot of upside. Advertise. Find ways to promote the US to foreign tourism. Get out of the tax collector role. Stop encouraging taxes on travelers, who are a “plump target for tolls and a minimal threat at the polls.” Help ensure travelers get real value so they are encouraged to come back. Recognize the diverse segments of the market and tailor your own offerings. Collaborate with each other in the realization that a successful trip requires the success of multiple travel elements.