Australasia specialist AAT Kings is prepping for the travel rebound to Australia and New Zealand with the launch of new campaign ‘Wild Awaits.’
AAT Kings’ new direction leans into the natural wilderness and spirited adventure of a holiday with AAT Kings.
Developed by award-winning, full-service creative agency Thinkerbell, ‘Wild Awaits’ focuses on the places, stories and tastes of Australia and New Zealand.
It showcases the landscapes food and drink, stories from local people and unexpected experiences on offer.
Thinkerbell worked alongside AAT Kings’ in-house marketing, web and design team to bring the new brand positioning to life via creative assets, brand identity, and content.
The ‘Wild Awaits’ campaign will launch in consumer-facing owned media, display, social, and BVOD.
Margot Windenburg, Senior Sales Manager, North America, for AAT Kings, said, “Wild Awaits brings to life AAT Kings’ 100+ year history uncovering these places, stories and moments so our guests can pursue their spirit of adventure. This is not just a comms strategy, but a philosophy embodied in our people and local partners.”
