United Kingdom
United States
Asia Pacific
ABTA agents to benefit from ad campaign
ABTA members are urged to make the most of a marketing campaign to attract bookings.
The week-long "ABTA Early Bird" marketing campaign, which starts on January 20, will include advertising, PR and social media activity encouraging consumers to book early with an ABTA member.
ABTA members are encouraged to take part in the campaign throughout the week by tweeting their services and holiday deals through #ABTAearlybird and by promoting the links to abta.com/earlybird on their own websites.
A dedicated hub on ABTA.com will feature advice on booking early; a new interactive web tool providing destination inspiration; and an embedded twitter feed from ABTA and its Membership offering tips and deals.
ABTA members are encouraged to take part in the campaign throughout the week by tweeting their services and holiday deals through #ABTAearlybird and by promoting the links to abta.com/earlybird on their own websites.
ABTA will also be partnering with Capital FM to run a five day long national radio campaign.
This is the third phase of ABTA’s "Look for the Logo" campaign which is designed to encourage consumers to book with ABTA agents.
Victoria Bacon, head of communications ABTA said: "We are looking forward to having as many Members as possible get involved, the more Members who promote their services and holiday deals, the more consumers will get the message about the benefits of booking early."
Diane
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
Robert Terrell: A Journey Through BB King’s Influence
Rochelle Hicks: Celebrating Mississippi’s Musical Legacy
Exploring Jacksonville with Katie Mitura: The Flip Side of Florida
Dozens fall ill in P&O Cruises ship outbreak
Boy falls to death on cruise ship
Turkish Airlines flight in emergency landing after pilot dies
Unexpected wave rocks cruise ship
Woman dies after going overboard in English Channel