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ABTA.com Google ranking beats Expedia
British holidaymakers are increasingly using the ABTA website as a starting point for researching the myriad of travel options available online.
According to the latest statistics from ABTA, the organisations’ consumer website received record searches in January, a key month for booking travel.
The website clocked-up 108,435 searches over the month, which is more than double last January’s figure.
ABTA spokeswoman Frances Tuke told TravelMole: “With so many holiday choices on the internet, ABTA and what it stands for, is an important selling point for companies as it provides consumers with important reassurance online.
“The ABTA symbol gives holiday companies credibility and consumers know not only that their money is protected, but that they are buying a holiday with a service guarantee.”
Search engine placement has also played a key role, says Ms Tuke.
“Google has also given the ABTA website a rank of seven out of 10, which is higher than other travel sites such as Ryanair, Expedia and Travelocity. This means that the website is prominently positioned when people are researching holidays,” she said.
When consumers click on www.abta.com they are presented with a range of holiday deals from ABTA members with links to the member’s website and can search for members according to specialisation, such as activity holiday or destination. The website also offers consumer advice on financial protection, disability issues and responsible tourism and verifies membership of ABTA companies.
Report by Ginny McGrath
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