A regional press advertising campaign is to be run to encourage people to book with ABTA members following the volcanic ash disruption.
The advert carries the strapline: "When it comes to having a great holiday, don’t leave anything to chance."
The half-page full-colour adverts will run in major regional newspapers across the UK including the Evening Standard tomorrow (May 14) and others including the Belfast Telegraph, Birmingham Mail, the Manchester Evening News, the Scotsman, South Wales Echo and Western Morning News during the week commencing May 17.
The ad will be carried in 28 papers with a total circulation of more than two million.
ABTA is underlining the protection and peace of mind offered to holidaymakers when they book via its tour operator and agent members, even in the event of natural disasters or disruptions.
by Phil Davies
