United Kingdom
United States
Asia Pacific
ABTA launches campaign to help agents tap into ski market
ABTA is launching a campaign to help agents take advantage of the winter sports market, and to encourage consumers to book through the trade.
The association says selling ski is like selling cruise because there are a lot of regular and repeat customers in both markets.
"The average ski customer tends to have been before and may have a lot of knowledge about the resort and destination," said Julie Jones, senior membership manager.
"Therefore it’s absolutely vital for agents selling ski to ensure that they are knowledgeable about what they are selling and can provide the customer with insights and advice over and above what they might already know."
She urged agents to make sure they look at appropriate training to ensure that they can give customers added value.
"Ski holidays by their nature require agents to have some degree of specialist knowledge and the more value you can add to a customer’s experience with expertise and advice, the better," added Jones.
She said agents can provide regular skiers with ideas on new destinations to visit and explore, while ski novices often prefer to book with an agent for advice on things such as ski hire, ski passes and insurance.
"The advantage is that once you’ve got a satisfied customer, skiers offer great potential for repeat business," she said.
"Satisfied ski customers can often be your best salespeople as they often know other skiers and are happy to pass on word of mouth recommendations."
ABTA’s winter sports campaign will involve exhibiting at the Ski and Snowboard show running from the today (October 31) until November 4 (see separate story).
by Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
Tony from Gatto’s Pizza on Columbus’s Unique Pizza Trail
Sophia Hyder Hock on Global Social Inclusion in Tourism
Sustainable Tourism: Don Welsh on Community Values and Global Collaboration
Jane Cunningham: Enhancing European Engagement in Tourism
Kristin Dunne: Navigating Destination Strategy
Revolutionizing Mobile Connectivity: Boris Bijlstra on HUBBY eSIM
Capturing Glasgow’s Vibrancy: An Interview with Susan Deighan, Chief Executive of Glasgow Life
Lebua Hotel & Resorts: Rajan Khurana on Hospitality and Bangkok’s Charms
Sustainable Tourism and Growth: Insights from Chiravadee Khunsub from Tourism Authority of Thailand
Revolutionizing Travel: SmartSIM USA’s Dale Takio Unveils the Power of E Sims
TravelMole Interview with Hishan Singhawansa, Deputy CEO of Cinnamon Hotels & Resorts, Sri Lanka
Unveiling the Essence of Magari Tours: A Dive into Authentic Italian Experiences
EU airports bring back 100ml liquid rule
CLIA: Anti-cruise demos could cause itinerary changes in Europe
Co-pilot faints, easyJet flight issues ‘red alert’
Dozens fall ill in P&O Cruises ship outbreak
Woman dies after getting ‘entangled’ in baggage carousel