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ABTA launches consumer Brexit campaign
ABTA has launched a customer-facing advertising campaign addressing travellers’ questions about how Brexit could affect their ability to visit the European Union.
Adverts will appear on national radio and on social media following on from the recent news that flight schedules between the UK and EU will be unaffected until at least October 2020.
With an expected reach of over 5 million, the campaign runs until September 26, with adverts on Heart and Classic FM and on Facebook, highlighting that flights, ferries and trains will still operate even in the event of a no-deal exit on October 31.
The campaign coincides with the important October half-term holiday period.
ABTA chief executive Mark Tanzer said: "We want to help the public feel confident about booking holidays and travel arrangements, especially over the important half-term period.
"As the government information campaign, Get Ready for Brexit, ramps up too, people will realise how they may be affected, raising potential questions about passport validity, healthcare provision, driving permits and taking pets abroad.
"There will still be many twists and turns in the political process between now and October 31, so our advice to businesses remains to prepare for a no-deal exit because it still might happen."
The latest regularly updated advice is also available at abta.com/brexit.
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Lisa
Lisa joined Travel Weekly nearly 25 years ago as technology reporter and then sailed around the world for a couple of years as cruise correspondent, before becoming deputy editor. Now freelance, Lisa writes for various print and web publications, edits Corporate Traveller’s client magazine, Gateway, and works on the acclaimed Remembering Wildlife series of photography books, which raise awareness of nature’s most at-risk species and helps to fund their protection.
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