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ABTA launches election campaign
ABTA has launched a campaign in a bid to build greater recognition and support for the travel and tourism sector among candidates standing in May’s General Election.
With the election less than 65 days away, ABTA is urging its members and anyone else in the travel and tourism industry to get on board its #ValueTourism promote the value of the sector as a source of jobs and growth.
It has already contacted over 2,000 candidates from across the political spectrum urging them to support travel and tourism once elected.
It is providing them with local data on the economic and jobs value of the sector to highlight the importance of the industry among local voters.
Candidates have also been sent a number of easy to share infographics to use on their websites.
These resources and many more including ABTA’s manifesto can be accessed on a new General Election hub at abta.com/ElectionHub.
ABTA’s Election hub will also host a live Twitter feed of the campaign’s dedicated #ValueTourism hashtag.
Head of public affairs Stephen D’Alfonso said: "#ValueTourism sends a simple and powerful message to candidates: that travel and tourism matters to your voters.
"We hope to see as many travel and tourism businesses as possible get involved in order to ensure that our voice is heard as important decisions about our future are made."
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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