ABTA launches recession-busting toolkit
ABTA has developed an online toolkit to help its members survive the recession.
The kit includes useful tips on cost effective marketing, risk management, ways of saving money and staff motivation.
It suggests members offer flexible working, reduce or eliminate overtime, take advantage of natural wastage and talk to their team.
It also advises members to be transparent with staff about your company’s financial outlook. “Secrecy tends to encourage
people to assume the worst,†it says.
Head of communications Casia Zajac said: “With a global economic downturn reaching all sectors and countries, businesses are struggling with factors outside their control.
“So, it makes sense to look at aspects of the business you can control such as business planning, marketing, overheads and staff motivation.â€
By Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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