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ABTA members urged to join Earlybird campaign
ABTA launches its Earlybird campaign on Monday designed to encouraging customers to book their holiday early with an ABTA member.
In its third year, the campaign will run for two weeks and features an ‘Earlybird’ hub on ABTA.com, with tips and advice on booking early.
ABTA has also designed a new interactive booking map which will showcase offers that members can promote on Twitter using the #ABTAearlybird hashtag.
Members can share information on their digital channels including a new infographic with statistics on early bookings.
ABTA members will also receive simple instructions on how to include their deals on the interactive booking map.
The Earlybird campaign will be supported by targeted online advertising, particularly reaching influential family bloggers.
Alongside the Earlybird campaign, ABTA is running a ‘Travel with confidence’ print and online advertising campaign, highlighting why holidaymakers should ‘Look for the Logo’ and book with an ABTA member.
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Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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