United Kingdom
United States
Asia Pacific
ABTA set to launch Travel with Confidence campaign
ABTA’s Travel with Confidence campaign launches on December 16 and will run until the end of January.
There will be adverts on national radio – Capital, Heart, Classic and Sunrise – plus animations and videos on social media and online sites.
The Capital adverts will target 18-34 year olds, Heart the family market, Classic the over 55s and Sunrise radio the Asian market.
Social media activity will include running 15 second animated ‘stories’ across Facebook and Instagram, plus influencers to promote ABTA and its members.
Victoria Bacon, ABTA’s outgoing director of brand and business development, said: "The ABTA Travel with Confidence campaign will support members’ businesses throughout the extremely important booking period during the festive period and into the New Year.
"Consumer confidence is essential to maintain healthy bookings, particularly in the run up to the Brexit deadline at the end of January, and I strongly encourage members to display the ABTA logo prominently, especially in any campaigns, to tap into its resonance with consumers".
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
Robert Terrell: A Journey Through BB King’s Influence
Rochelle Hicks: Celebrating Mississippi’s Musical Legacy
Exploring Jacksonville with Katie Mitura: The Flip Side of Florida
Dozens fall ill in P&O Cruises ship outbreak
Boy falls to death on cruise ship
Turkish Airlines flight in emergency landing after pilot dies
Unexpected wave rocks cruise ship
Woman dies after going overboard in English Channel