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ABTA set to launch Travel with Confidence campaign
ABTA’s Travel with Confidence campaign launches on December 16 and will run until the end of January.
There will be adverts on national radio – Capital, Heart, Classic and Sunrise – plus animations and videos on social media and online sites.
The Capital adverts will target 18-34 year olds, Heart the family market, Classic the over 55s and Sunrise radio the Asian market.
Social media activity will include running 15 second animated ‘stories’ across Facebook and Instagram, plus influencers to promote ABTA and its members.
Victoria Bacon, ABTA’s outgoing director of brand and business development, said: "The ABTA Travel with Confidence campaign will support members’ businesses throughout the extremely important booking period during the festive period and into the New Year.
"Consumer confidence is essential to maintain healthy bookings, particularly in the run up to the Brexit deadline at the end of January, and I strongly encourage members to display the ABTA logo prominently, especially in any campaigns, to tap into its resonance with consumers".
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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