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ABTA steps up awareness campaign ahead of peak booking season
ABTA is launching a campaign urging customer to book with its members as the peak booking season approaches.
To kick off the campaign, in January ABTA is launching a new leaflet "Why book with an ABTA Member" for members to provide to consumers.
It will also be making use of digital media, including a revamped consumer section on abta.com and social media promotion and media campaigns in the New Year.
ABTA will also step up promotional activity among UK students with another Love Travel" road show programme in 2013.
Victoria Bacon, head of communications, said: "The greater the understanding of the full range of services ABTA provides, the more consumers will know to look for the logo when they book.
"We’d encourage all members to ensure they display the logo clearly in time for the peak booking season when we’ll be going live with the initiative."
To order copies of the leaflet, members should email: [email protected] with the number of copies they want (please note requests for copies will be subject to availability) and their membership number.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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