ABTA is marking its 70th anniversary with a new commemorative logo.
The design features the trademark ABTA globe as well as ABTA’s Travel with Confidence message.
It will be used in ABTA branding and press materials and members will receive special 70th anniversary customer-facing materials to use as part of the subscriptions renewal process in July.
The association plans a number of opportunities to mark the occasion with members and partners, including ‘ABTA at 70’ spring regional business meetings, and a reception to celebrate ABTA’s 70 Years after the Travel Matters conference in June.
The first meeting of ABTA, formerly known as the Association of British Travel Agents, took place in June 1950.
Chief executive Mark Tanzer said: "Over the past 70 years our members have built a great industry which has influenced the lives of millions of people – both in the UK and overseas.
"Tastes have continually evolved, and many travel businesses have successfully adapted to the changing demands of holidaymakers and business travellers.
"Now, perhaps more than ever, trust and confidence are crucial to the continued success of the travel industry.
"That is one of the reasons ABTA continues to play such an important role: representing and supporting our Members and building confidence in travel and tourism.
"We look forward to celebrating this major milestone and thanking our members and other stakeholders for their contribution to the association’s continuing relevance and value."
