ABTA is distributing new marketing tools to members following the launch of its new ‘Travel with confidence’ strapline.
It replaces ABTA’s existing strapline ‘The Travel Association’ on all consumer-facing marketing.
‘The Travel Association’ will still be used for corporate and trade communications.
Chief executive Mark Tanzer described ‘Travel with confidence’ as a "powerful and dynamic message".
He added: "This revised strapline is about telling consumers much more about why they should choose our members, or why they have made a good choice already."
