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ABTA unveils new consumer branding
ABTA is distributing new marketing tools to members following the launch of its new ‘Travel with confidence’ strapline.
It replaces ABTA’s existing strapline ‘The Travel Association’ on all consumer-facing marketing.
‘The Travel Association’ will still be used for corporate and trade communications.
Chief executive Mark Tanzer described ‘Travel with confidence’ as a "powerful and dynamic message".
He added: "This revised strapline is about telling consumers much more about why they should choose our members, or why they have made a good choice already."
Lisa
Lisa joined Travel Weekly nearly 25 years ago as technology reporter and then sailed around the world for a couple of years as cruise correspondent, before becoming deputy editor. Now freelance, Lisa writes for various print and web publications, edits Corporate Traveller’s client magazine, Gateway, and works on the acclaimed Remembering Wildlife series of photography books, which raise awareness of nature’s most at-risk species and helps to fund their protection.
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