AC Group sets sights on domestic market - TravelMole


AC Group sets sights on domestic market

Tuesday, 19 Mar, 2019 0

Wholesale tour operator AC Group is looking to expand into the UK domestic travel market by launching packages at this week’s British Travel Show in Birmingham.

The company, which has traditionally focussed on incoming travel to the UK, believes some of its product would also appeal to domestic customers.

Angela Heaton, UK managing director, will be meeting with coach operators and group travel organisers at the Birmingham show to introduce the newly-created itineraries.

Domestic operators, along with MICE bookers, can access AC Group’s UK product and benefit from the wholesaler’s volume buying while delivering the tour under their own brand.

"We’re not trying to reinvent the wheel or muscle in on domestic wholesalers, but we believe that many of our tours, particularly those which are experience led, would also appeal to the domestic market," she said.

Domestic tours would include more unusual attractions, independently run accommodation and unique activities, such as making your own gin or cookery classes.

Heaton said tours themed arounds films and TV, such as Game of Thrones, Outlander and Downtown Abbey, would work particularly well.

"We would be able to take some of these tours and adapt them for the domestic market," she said.

"Our US clients, for example, are quite happy to stay somewhere different each night of the week but domestic travellers would probably prefer to be centred in one location and have the days planned from that place, and with some free time factored in too."

Supporting their domestic growth plans, AC Group has joined the Coach Tourism Association and Association of Group Travel Organisers.

It has also been working with domestic tourist boards and development groups to help grow domestic and incoming tourism in regions outside of London.



Related News Stories:  



 

profileimage

Bev

Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.



Most Read

Bubba O’Keefe on Clarksdale’s Vibrant Music Scene

Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee

Craig Ray and the Expansion of the Blues Trail

Presenting Mississippi’s Cultural Trails with Katie Coats

Robert Terrell: A Journey Through BB King’s Influence

Rochelle Hicks: Celebrating Mississippi’s Musical Legacy

Exploring Jacksonville with Katie Mitura: The Flip Side of Florida

Tricia Handley-Hughes of Inteletravel announces the location for the TravelQuest 2025 conference

Insights from James Ferrara on Inteletravel’s Growth and Future

Tricia Handley-Hughes on Inteletravel’s Growth and Challenges

Tony from Gatto’s Pizza on Columbus’s Unique Pizza Trail

Sophia Hyder Hock on Global Social Inclusion in Tourism
TRAINING & COMPETITION

Our emails to you has bounced travelmole.com Or You can change your email from your profile Setting Section

Your region selection will be saved in your cookie for future visits. Please enable your cookie for TravelMole.com so this dialog box will not come up again.

Price Based Country test mode enabled for testing United States (US). You should do tests on private browsing mode. Browse in private with Firefox, Chrome and Safari

true