Accor has unveiled the Emblems Collection, a global portfolio of boutique hotels and luxury resorts.
Emblems Collection is launching with the Guiyang Art Centre Hotel, Emblems Collection in China’s Guizhou province, slated to open in December 2022.
The luxury brand is expected to grow to 60 properties around the world by 2030.
"Emblems Collection adds a fresh new dimension to Accor’s luxury offerings. A key focus of our growth and development strategy is to add aggressively across our strongest lines and leading business accelerators, which includes luxury as well as collection brands," said Sebastien Bazin, Chairman & CEO, Accor.
With the creation of Emblems Collection, Accor is broadening its footprint in the collection brands space.
Hotels and resorts joining the Emblems Collection will fall into three categories, which are Emblems Collection Heritage, Emblems Collection Retreat and Emblems Collection Signature
"For owners and developers who have created unique luxury hotels, or are looking to develop a new upmarket offering, we offer a collection brand that can boost their property’s status and profile with limited investment in marketing and branding," said Agnes Roquefort, Chief Development Officer, Accor.
