United Kingdom
United States
Asia Pacific
Accor introduces new hotel brand Handwritten Collection
Accor announced a new independent hotel brand.
Handwritten Collection is a global portfolio of bespoke hotels.
It has 12 secured signings, with five properties expected to debut in early 2023.
Handwritten Collection properties opening include Hotel Shanghai Sheshan Oriental, Le Saint Gervais Hotel & Spa, France; and Wonil Hotel Perth.
Additional properties will open throughout the remainder of the year.
“Our aim is to support independent and boutique hotel owners looking to boost their global profile,” said Alex Schellenberger, CMO, Premium, Midscale, Economy Brands, Accor.
Accor’s other collection brands include the MGallery Hotel Collection, and Emblems Collection.
Handwritten Collection will bring together hotels with individual character, Accor says.
The Handwritten Collection is designed with the needs of independent hotel owners in mind.
The bulk of properties joining Handwritten Collection will be conversion projects rather than new builds.
The brand’s standards are designed to be flexible, light, and easy to attain.
Related News Stories:
Learn more about : Accor Hotels ( N. America )
Ray Monty
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
Robert Terrell: A Journey Through BB King’s Influence
Rochelle Hicks: Celebrating Mississippi’s Musical Legacy
Exploring Jacksonville with Katie Mitura: The Flip Side of Florida
Tricia Handley-Hughes of Inteletravel announces the location for the TravelQuest 2025 conference
Insights from James Ferrara on Inteletravel’s Growth and Future
Tricia Handley-Hughes on Inteletravel’s Growth and Challenges
Tony from Gatto’s Pizza on Columbus’s Unique Pizza Trail
Sophia Hyder Hock on Global Social Inclusion in Tourism
Dozens fall ill in P&O Cruises ship outbreak
Woman dies after getting ‘entangled’ in baggage carousel
Turkish Airlines flight in emergency landing after pilot dies
BA pilot dies during layover
Boy falls to death on cruise ship