United Kingdom
United States
Asia Pacific
Active Hotels to post ‘honest reviews’
Active Hotels has launched a new website that includes first hand hotel reviews from hotel guests.
Chief executive Andy Phillips told TravelMole: “There are so many hotels in the UK now that it is very difficult for guests to know which are the good ones and which are the bad.
“We now get over 700 guest reviews a day. We send them out via email straight after the hotel stay and we get about a third back.”
The comments are password protected, said Mr Phillips, and they are monitored in a bid to ensure that they are genuine.
Mr Phillips hopes the site will improve the customers’ experience by offering a more intelligent search facility that allows consumers to pinpoint the right with searches such as ‘child facilities’ or ‘fitness centre’. Eventually Mr Phillips hopes people will be able to search for hotels based on the guest comments.
He said that he expects most visitors to the new website, www.activereservations.com, will continue to come through the main www.activehotels.com portal.
The company is handling about £500,000 worth of bookings each day according to Mr Phillips. Despite its success the company has little or no marketing spend. “We rely on word of mouth, we hope that people will have a good experience then tell their friends about it.”
Report by Ginny McGrath
Ginny McGrath
Tony from Gatto’s Pizza on Columbus’s Unique Pizza Trail
Sophia Hyder Hock on Global Social Inclusion in Tourism
Sustainable Tourism: Don Welsh on Community Values and Global Collaboration
Jane Cunningham: Enhancing European Engagement in Tourism
Kristin Dunne: Navigating Destination Strategy
Revolutionizing Mobile Connectivity: Boris Bijlstra on HUBBY eSIM
Capturing Glasgow’s Vibrancy: An Interview with Susan Deighan, Chief Executive of Glasgow Life
Lebua Hotel & Resorts: Rajan Khurana on Hospitality and Bangkok’s Charms
Sustainable Tourism and Growth: Insights from Chiravadee Khunsub from Tourism Authority of Thailand
Revolutionizing Travel: SmartSIM USA’s Dale Takio Unveils the Power of E Sims
TravelMole Interview with Hishan Singhawansa, Deputy CEO of Cinnamon Hotels & Resorts, Sri Lanka
Unveiling the Essence of Magari Tours: A Dive into Authentic Italian Experiences
EU airports bring back 100ml liquid rule
British Airways passengers endure 11-hour 'flight to nowhere'
CLIA: Anti-cruise demos could cause itinerary changes in Europe
Co-pilot faints, easyJet flight issues ‘red alert’
Gatwick braces for strike