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Ads promote consumer voting for British Travel Awards
Friday, 25 Oct, 2006
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Posters to encourage consumer voting in the British Travel Awards have appeared this week around the country.
Adverts are featured on the side of double decker buses in London and at national rail stations around the UK.
Jo Calder, head of travel at Viacom Outdoor, a media partner for the awards on November 9, said the two week campaign was designed to reach commuters.
“We are all about transport, so the ads are all about captivating consumers when they are on the move,” she said. “It is all about encouraging consumers to vote for the best holiday companies.”
Viacom is responsible for 45% of outdoor travel advertising in the UK and is sponsoring four awards.
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