Advantage Travel Centres has revamped its image, adding the tagline “The National Network of Travel Agents”.
The independent agency consortium has made the change in an attempt to heighten consumer awareness.
The changes, supported by a new logo designed to give a “stamp of authority”, follow consumer, member and supplier research.
This found that the organisation needed to estbalish four aims for the future:
*To demonstrate the size and security of Advantage.
*To meet the choice and range of products and services required by customers.
*To show that Advantage is a “modern and progressive” organisation.
*To create an identity complementary with members’ individual identites.
The revamp comes in advance of Advantage’s turn of year promotional campaign, when the consumer will be introduced to the new identity.
Advantage sales and marketing director Colin O’Neill said: “This is not just a makeover of changing the logo; it goes deeper and will be reflected through our approach to the consumer in building up awareness.
“The logo is important in helping deliver that message but alone will not achieve our aims for the future.”
Report by Phil Davies
