Advantage has produced a marketing and communications toolkit to help its business travel members raise their profile locally and drive business.
Members are being offered creative templates for direct mail campaigns, information on how to advertise in local media, and advice on how to write a press release and PowerPoint presentations.
The toolkit is in a CD format and will be distributed to all 216 business travel members.
Advantage director of business travel Norman Gage said: “The business travel arena is more competitive than ever so we need to be coming up with new and creative ideas to assist our members to compete against the larger travel management companies which seem to be targeting the smaller to medium sized companies, that make up our members’ customer bases.”
“This is one of the many strands of our aggressive marketing campaign and demonstrates just how serious Advantage is in the business travel market. This new initiative will ensure that our members have all the necessary marketing tools to go up against their larger rivals.”
By Bev Fearis
