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Advantage pulls out of Triton merger talks
Plans to create a super consortium of independent agents under the Triton umbrella are in disarray after Advantage pulled out of talks.
Advantage said it had ceased merger discussions with other members of Triton – Global and Worldchoice.
Advantage said it will continue to remain an active member within Triton. Advantage claimed that it would still remain the UK’s largest independent travel consortium, with a turnover of more than £2 billion, even if Global and Worldchoice merge.
Chief executive John McEwan confirmed that the organisation had opted to withdraw from talks with Global and Worldchoice about the possibility of merging.
The decision was taken after Advantage was unable to reach a position where it felt its members’ current and future interests would be fully safeguarded.
McEwan said: “We had an obligation to consider a merger as a potential benefit to our members. And in the same way, we had an obligation to cease discussions when it was concluded our members’ best interests could not be served.”
“We are confident that the discussion not to pursue a merger will in no way weaken the strength and value of the Advantage membership proposition. Rather our plan is to very much strengthen that proposition as we have exciting plans in both the leisure and business travel arenas.”
by Phil Davies
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