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Advantage reveals ‘Count on Us’ consumer message
Advantage Travel Partnership is launching its 2020 consumer message, called Count on Us, this week.
The campaign is being introduced to members and clients through Advantage’s turn of year marketing campaign, which kicks off on Friday.
Throughout 2020, Advantage will launch several strands to Count on Us, which will illustrate why travellers can count on Advantage members for their holidays during an unpredicted time of uncertainty.
The campaign will also extend into its B2B communications to underpin why suppliers and prospective members should consider Advantage as their partner of choice.
Advantage leisure director Kelly Cookes said: "The 2020 Count on Us campaign will launch alongside the ever-important turn of year campaign, to offer our members additional business support and the tools to entice new customers into their stores, offices or online channels."
A leisure kite mark has been designed, together with a customer-facing charter for agents to use across multiple marketing channels to reference Advantages’ Count on Us pledge to their clients. Advantage will run a series of webinars for members to explain the campaign with advice on how best to implement it during the turn-of-year period.
As part of building consumer confidence with local travel agents, the campaign will highlight that Advantage members provide customers with ‘real life’ planning, booking and on holiday support.
Agents also offer first-hand inspiration to ensure the best value for money and they always take time to understand the consumers’ needs to book the right holiday. The campaign will highlight that Advantage members only work with reputable tour operators, hotels and airlines, allowing customers to travel safe in the knowledge that their holiday is protected with Advantage.
Count on Us assets available to members include social media banners, email marketing images, point-of-sale posters and logos for digital and print use.
Lisa
Lisa joined Travel Weekly nearly 25 years ago as technology reporter and then sailed around the world for a couple of years as cruise correspondent, before becoming deputy editor. Now freelance, Lisa writes for various print and web publications, edits Corporate Traveller’s client magazine, Gateway, and works on the acclaimed Remembering Wildlife series of photography books, which raise awareness of nature’s most at-risk species and helps to fund their protection.
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