Advertising regulator bans Premier Inn advert

Friday, 02 May, 2024 0

The Advertising Standards Authority has reprimanded hotel chain Premier Inn for a ‘misleading’ online advert.

The ASA banned the ad which promoted Premier Inn Edinburgh rooms ‘from only £35 a night.’

It was ‘likely to mislead’ customers, the advertising standards regulator said.

Premier Inn said there were 377 rooms on offer at the stated offer price over the course of a year.

The ASA said the ad suggests a significant proportion of rooms at the hotel would be available at the price but the reality was very few were.

The regulator was alerted to the ad by a complaint from a consumer who couldn’t find any dates when the offer was available.

“We told Premier Inn to ensure that when using ‘from’ price claims in the future, a significant proportion of the advertised rooms were available at the advertised price,” the ASA said.

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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.

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