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Aer Lingus profits down but online sales rise
Profits at Aer Lingus were down to euros 1.2 million last year from almost euros 70 million in 2003 due to restructuring costs.
The Irish airline reduced staff numbers by 2,000 as part of cuts which have seen costs reduced by euros 350 million since 2001.
Distribution costs were trimmed by almost 30% in 2004 as the airline drove more bookings online and passenger numbers rose by 5.5% to seven million. Aer Lingus said its website was now the primary distribution channel with 66% of all bookings being taken online.
The airline embarked on a three-year business plan last summer designed to improve productivity and competitiveness.
Chairman John Sharman said: “2005 will be another challenging year as the airline implements the drive for productivity inherent in the business plan, which can be the only foundation to set the basis for potential future growth.”
Report by Phil Davies
Phil Davies
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