United Kingdom
United States
Asia Pacific
Agent sales up for Superbreak
Superbreak has reported that trade sales of London breaks are up 39% in the last 16 weeks, compared to the same period last year.
It said agents have made bookings for over 75,000 customers to the capital during that period.
Although sales are up, average booking values are down slightly, but they are still over £350 per booking, it added.
‘’The market for London hotel breaks from UK residents is massive, certainly as big as the top five European cities put together,” said Ian Mounser, sales director.
“Any agent who’s not permanently pushing London breaks to their customer base right now is missing a big trick. With elements such as rail travel, theatres, concerts, attractions and tours all bookable and fully commissionable to agents, in addition to the hotel, the opportunities to dynamically package a London break are endless.”
The news comes as the operator launches its second edition London programme, featuring a range of new products.
These include theatre break packages to see Breakfast at Tiffany’s, staring Anna Friel, and Legally Blonde the Musical.
The programme also features tours of Kew Gardens and trips to see The ‘Moctezuma: Aztec Ruler’ exhibition which opens at the British Museum on 24 September and runs until 24 January.
By Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
Walt Leger on New Orleans’ Resilience and Major Events Ahead
Cindy Mackin Shares Estes Park’s Winter Thrills
Mark Jaronski of Explore Georgia on FIFA World Cup 2026
Connecting Small Businesses to Global Tourism Markets: Nate Huff of Tourism Exchange
North Carolina’s Resilience: Wit Tuttell on Recovery and Tourism
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
BA suspending all Heathrow to Abu Dhabi flights
Unexpected wave rocks cruise ship
Report: Cruise guest died after ship lashed in heavy storm
British teen in serious condition after paraglider collision
JetBlue scraps London Gatwick flights