P&O Cruises is wooing agents with the chance to win a brand new Mini or to get their mortgage or rent paid for a year.
As part of its biggest ever Wave campaign, the cruise line is offering agents the chance to win one of five prizes, each worth £12,000, every time they make a sale.
Bookings made between December 23, 2016 and February 28, 2017 on a Select Price will qualify for the chance to win a prize.
These fares come with a range of benefits, including extra on board spending money on every outside, balcony and suite booking.
The total amount available per booking varies depending on the length and cost of the cruise, with a maximum amount of £600 per cabin available on a 24-night Caribbean holiday and £150 per cabin available on a 7-night Eastern Mediterranean cruise.
Guests on the full 99-day world cruise are eligible for up to £2,000 spending money per cabin.
P&O Cruises will also be offering weekly prize giveaways for agents via social media.
A new television advertising campaign, featuring Welsh actor Rob Brydon, will air on Christmas Day, backed by a radio, print and digital campaign.
