Agents urged to support ‘swim safe’ campaign

Wednesday, 10 Jul, 2014 0

ABTA launches a campaign tomorrow (Friday) urging holidaymakers to "swim safe" this summer.

The campaign will reveal research from YouGov about holiday swimming habits and provide tips on how to be water aware this summer.

ABTA members will have access to downloadable posters targeting two of the most at risk groups: families with small children, and young people.

In addition ABTA has developed advice on its website abta.com and will be distributing tips across its social media channels throughout the summer.

The campaign is running in association with the Royal Life Saving Society UK (RLSS) whose recent drowning prevention week highlighted the need for water safety campaigning. It is also supported by the Foreign and Commonwealth Office (FCO).

“Swimming is an important part of so many people’s holidays, and as we head into peak summer season, we will be reminding holidaymakers to follow some straightforward tips to ensure they ‘swim safe’,” said Victoria Bacon, ABTA’s head of communications.

“We want ABTA members to get on board with the campaign by sharing these safety tips with their staff and their customers."

below social share icons

Bev

Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.

Centara Hotels & Resorts is Thailand’s leading hotel operator. Its 93 properties span all major Thai destinations plus the Maldives,...

River cruising is a treat for the senses, allowing you to see, touch, feel and experience the world like never...

In the heart of Europe, in one of the most innovative cities in the world, at the centre of business,...

Home to America’s Best Beaches, a vibrant arts community and amazing outdoor experiences, St. Pete/Clearwater is a sunny destination that...

We are a small-group adventure travel operator offering more than 750 tours in 100 countries, on all seven continents. Our...

Princess Hotels & Resorts is a hotel chain specialising in holiday and urban hotels located in first class tourist destinations,...

To say Sweden is fit for a fairy tale is not overstating it—the palaces dazzle, the boreal forests are brimming...

Philippine Airlines (PR), also known as PAL, is the Filipino flag carrier. The company started their operations in February 1941,...

NSW, Australia Welcome to New South Wales – a place to feel free, feel alive, feel new. As the official...

Since 1932, P&O Cruises has offered Aussies and Kiwis the opportunity to take to the seas and have the holiday...

Take your clients’ vacation to the next level at Universal Orlando Resort™. With three amazing theme parks – Universal Studios...

At Visit California, our mission is to develop and maintain marketing programs – in partnership with the state’s travel industry...

We understand the importance of personal touch We do things a bit differently at Eventsquid. We know that we could...

Chargebacks911 offers scalable solutions that are customized for any business of any size in any industry. With the flexibility to...

Family-owned Olympic Holidays has been arranging holidays to Greece, the Greek islands and Cyprus for more than half century. The company is unrivalled...

The city has been the vibrant heart of Japan for over 400 years, and is a crossroads where tradition meets...

Destination British Columbia (Destination BC) is a Provincially funded, industry-led Crown corporation that supports a strong and competitive future for BC’s...