ABTA launches a campaign tomorrow (Friday) urging holidaymakers to "swim safe" this summer.
The campaign will reveal research from YouGov about holiday swimming habits and provide tips on how to be water aware this summer.
ABTA members will have access to downloadable posters targeting two of the most at risk groups: families with small children, and young people.
In addition ABTA has developed advice on its website abta.com and will be distributing tips across its social media channels throughout the summer.
The campaign is running in association with the Royal Life Saving Society UK (RLSS) whose recent drowning prevention week highlighted the need for water safety campaigning. It is also supported by the Foreign and Commonwealth Office (FCO).
“Swimming is an important part of so many people’s holidays, and as we head into peak summer season, we will be reminding holidaymakers to follow some straightforward tips to ensure they ‘swim safe’,” said Victoria Bacon, ABTA’s head of communications.
“We want ABTA members to get on board with the campaign by sharing these safety tips with their staff and their customers."
