United Kingdom
United States
Asia Pacific
Agents urged to support ‘swim safe’ campaign
ABTA launches a campaign tomorrow (Friday) urging holidaymakers to "swim safe" this summer.
The campaign will reveal research from YouGov about holiday swimming habits and provide tips on how to be water aware this summer.
ABTA members will have access to downloadable posters targeting two of the most at risk groups: families with small children, and young people.
In addition ABTA has developed advice on its website abta.com and will be distributing tips across its social media channels throughout the summer.
The campaign is running in association with the Royal Life Saving Society UK (RLSS) whose recent drowning prevention week highlighted the need for water safety campaigning. It is also supported by the Foreign and Commonwealth Office (FCO).
“Swimming is an important part of so many people’s holidays, and as we head into peak summer season, we will be reminding holidaymakers to follow some straightforward tips to ensure they ‘swim safe’,” said Victoria Bacon, ABTA’s head of communications.
“We want ABTA members to get on board with the campaign by sharing these safety tips with their staff and their customers."
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
Exploring Brooklands Museum with Alex Patterson
Global Tourism Challenges and Upcoming Events: A Conversation with Don Welsh
Peebles Barbeque: A Legacy of Flavor and Tradition
Exploring Bok Tower Gardens with Erica Smith
Rue’s Living Water Boat Cruises: Exploring Winter Haven’s Chain of Lakes
Durango and Silverton Railroad: A Timeless Journey Through History and Scenic Beauty
Walt Leger on New Orleans’ Resilience and Major Events Ahead
Cindy Mackin Shares Estes Park’s Winter Thrills
Mark Jaronski of Explore Georgia on FIFA World Cup 2026
Connecting Small Businesses to Global Tourism Markets: Nate Huff of Tourism Exchange
North Carolina’s Resilience: Wit Tuttell on Recovery and Tourism
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
Dozens of bodies recovered from DC river after midair collision
Quake warning in Santorini after hundreds of tremors
Trump Admin vows to end cruise tax loophole
Cockpit tarantula causes flight delays
EasyJet forced into flight emergency landing after pilot collapses