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AIME: Tourism Australia says there’s nothing like business
Tourism Australia is to graft a business events campaign onto its successful There’s Nothing Like Australia consumer marketing effort.
Managing director Andrew McEvoy said a campaign focusing on Australia’s iconic experiences and costing $5 million would be rolled out in seven destinations, with an emphasis on China.
He said the campaign would have a strong message that “Australia is a good place to do business”.
“Business events give people a great excuse to stay on and explore a country after the event is over, or return for a leisure visit in the future,” said McEvoy. “
The economic impact of business events in Australia continues to rise with the latest figures from Tourism Research Australia indicating that delegates for business events contributed $8.4 billion in 2010, up from $7.9 billion in 2009.
With inbound tourism showing no growth in 2011, it was the business travel market which provided the blue sky for Australia. International business visitor numbers rose seven percent to 898,000 in the year to September
Ian Jarrett
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