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Air France-KLM taps Accelya for dynamic bundled offers
Travel tech solutions provider Accelya signed an agreement with Air France-KLM to offer personalised dynamic fares for ancillaries and bundle offers.
The airline will use FLX Merchandise to provide offers to customers booking flights through its direct and NDC channels.
"Our customers are expecting more personalisation, more options to choose from, more relevant offers, and a streamlined booking and travel experience," said Pieter Bootsma, Chief Revenue Officer, Air France-KLM.
"We have taken important steps over the past year in this direction and the FLX Merchandise solution provided by Accelya will enable us to accelerate this enrichment of our commercial offers."
FLX Merchandise is an airline-controlled merchandising and rules engine that enables airlines to create customised product and service offers for multiple sales channels.
It includes main website, mobile, check-in kiosks, call centers, and travel agencies, which can be direct or via GDS.
Using FLX Merchandise, Air France and KLM will be deploying dynamic fares for ancillaries (or paid options) for all customers worldwide on its direct and NDC channels. Using this approach, seats will be dynamically priced, in real-time, based on demand.
FLX Merchandise will also be tapped to introduce and provide dynamic bundles to customers.
This feature will be launched in test countries in the coming weeks on the airline’s direct and NDC channels.
"Air France-KLM has been very progressive in the approach it has taken to adopting NDC. Now, with our FLX Merchandise solution as an important solution within its NDC toolkit, they are very well positioned to take even greater control," said James Fernandez, Chief Commercial Officer at Accelya.
Accelya is a global provider of tech platforms, software, and services to the travel industry and has over 250 airline customers.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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