Air India unveils new rebrand

Tuesday, 13 Aug, 2023 0

Air India unveiled a new brand identity with a fresh aircraft livery design.

Air India’s new logo symbol is ‘The Vista’ to signify the airline’s ‘bold, confident outlook for the future.’

The new aircraft livery features deep red, aubergine, and gold highlights, as well as a chakra-inspired pattern.

It also has a new custom-made ‘Air India Sans’ font.

Campbell Wilson, Air India CEO said: “Our transformative new brand reflects an ambition to make Air India a world class airline and that represents a new India on the global stage.”

The rebrand was created in partnership with FutureBrand.

Customers will begin to see the new logo from December 2023, when Air India’s first Airbus A350 enters the fleet.

“We are in the midst of a total transformation to reimagine the role of India’s flagship airline”, Wilson added.

It comes after Air India historic purchase agreements to acquire 470 aircraft from Airbus and Boeing worth US$70 billion

Air India has also launched a new updated website and mobile app.

The carrier will also launch a new ‘open all hours, every day’ customer contact centre in nine Indian and foreign languages by the end of this year.

The airline is building completely new lounges at Delhi and New York JFK airports, having recently announced a global lounge network expansion.

TravelMole Editorial Team

Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.

WANDERERS WELCOME to MISSISSIPPI Mississippi is a state for all those who are wanderers at heart. From lush, forested Appalachian foothills to...

Classic Collection is where travel expertise and personal service combine to create the perfect luxury holiday. Our travel agent partners...

Intrepid Travel is a world leader in sustainable experience-rich travel that has been taking travellers to discover the world’s most amazing places...

Since its launch in 1999, TravelMole.com has become, one of the largest global online travel industry communities. It is comprised...

SAINT LUCIA IS NO ORDINARY ISLAND Equal parts beauty and mystique, Saint Lucia captivates anyone who sets foot on her...

Wonderful Indonesia Indonesia is a country blessed with countless wonders. What makes this country unique is its diverse culture and...

The superpower in bed banks for 30 years We are an award-winning and trusted accommodation wholesaler since 1991. We are...

Central Florida’s Polk County is conveniently located between Orlando and Tampa, and an easy drive to Central Florida attractions and...

Our leadership is bold. Our agility thrives on open innovation and we embrace the new, whether it’s diversity, trends, challenges....

The Oregon Tourism Commission, dba Travel Oregon, works to enhance visitors’ experiences by providing information, resources and trip planning tools...

Celebrating its 30-year anniversary in 2022, Regent Seven Seas Cruises® offers guests An Unrivaled Experience® with every luxury included. Carrying...

In 2024, The Red Sea will be ready to welcome 300,000 guests in line with the completion of 16 hotels...

In the heart of Europe, in one of the most innovative cities in the world, at the centre of business,...

Since 1932, P&O Cruises has offered Aussies and Kiwis the opportunity to take to the seas and have the holiday...

Cunard is the operator of luxury cruise ships Queen Mary 2®, Queen Victoria® and Queen Elizabeth®. Renowned for impeccable White...

Take your clients’ vacation to the next level at Universal Orlando Resort™. With three amazing theme parks – Universal Studios...

Global Hotel Alliance brings together a unique collection of independent hospitality brands for GHA DISCOVERY, a multi-brand loyalty programme. GHA...