Both business and leisure air travelers are willing to pay more to neutralize greenhouse gas emissions, according to a new study.
Using an average airline ticket price of $300, an overwhelming 94.7& of respondents were willing to pay up to $50 more to mitigate greenhouse effects, according to a study by the US-based Sustainable Travel International (STI) and the Anavo Group, a consulting firm.
The greatest percentage of respondents, 27.7%, said they were willing to pay $20 more for their tickets.
For those booking through travel agencies, 45% said they were willing to switch agents that provide for full or partial off-setting of emissions costs.
A large percentage, or almost 90%, also said they were willing to switch to online travel booking agencies such as Orbitz that provide full or partial off-setting of emissions.
Said STI Vice President Peter D. Krahenbuhl:
“Based on these results, online booking agencies that offer this type of service would gain considerable competitive advantage and market differentiation.”
Report by David Wilkening
