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Airbnb inks global Olympics sponsorship deal
Airbnb is to sponsor the Olympic Games until 2028 in a $500m deal that the organizations say will ensure the Games are ‘the most inclusive, accessible and sustainable yet’.
The nine-year agreement is Airbnb’s first major global sponsorship deal, covering five Games in total.
In addition, the International Olympic Committee (IOC) will make Airbnb accommodation available to athletes competing at the Olympic and Paralympic Games.
The agreement begins with the next summer Olympics in Tokyo, followed by winter and summer games in Beijing, Paris, Milan and Los Angeles.
Airbnb co-founder Joe Gebbia says it will generate thousands of new hosts over the agreement time period and the deal will create a ‘new standard’ for hosting that will be a positive outcome for host cities, spectators, fans and athletes.
The agreement includes a focus on sustainability, including providing travel options that are ‘economically empowering, socially inclusive and environmentally sustainable’.
For the IOC, the agreement means reduced costs and a move away from building a huge amount of infrastructure in host cities to accommodate fans and athletes.
The agreement includes a commitment to increase accommodation for people with accessibility requirements.
Under the new agreement, Airbnb will be elevated to ‘unique accommodation products and unique experiences service’ supplier alongside global brands such as Coca-Cola, Toyota and Alibaba.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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