United Kingdom
United States
Asia Pacific
Airline passengers: prepare for more sales pitches
Airlines in the future will not be satisfied with nearly 12 percent revenues from onboard sales of food, drinks and other services. So passengers can expect an onslaught of such offerings, says GuestLogix.
The provider of onboard sales technology to the world’s airlines predicts that most future sales will be made from the entertainment systems installed in the seat backs rather than cart-pushing flight attendants.
“In the future, airlines are likely to expand such offerings to include “destination-based attractions,” such as car rentals and hotel reservations and more entertainment options, according to GuestLogix.
GuestLogix found that revenue from so-called “comfort items” such as headphones, blankets, pillows and in-flight entertainment jumped 70 percent in the first half of 2010 compared with the same period in 2009.
“I think airlines are thinking about the passenger and trying to get them what they want,” said Chris Gardner, a managing director at GuestLogix, told the LA Times.
Prepared meals and other fresh food generated nearly three times as much as revenue as pre-packaged snacks in the first six months of 2010 compared with the same period in 2009, reports the LA Times.
The new report confirmed what many assume: the longer the flight, the more airline sales and services — particularly when it comes to alcoholic drinks.
On flights under 500 miles, the average sale of alcoholic drinks was about $22, compared with $71 on flights over 1,500 miles, the report found.
“The longer the flight, passengers are less likely to wait until they are on the ground to buy food or have a drink,” the report said.
By David Wilkening
David
Tony from Gatto’s Pizza on Columbus’s Unique Pizza Trail
Sophia Hyder Hock on Global Social Inclusion in Tourism
Sustainable Tourism: Don Welsh on Community Values and Global Collaboration
Jane Cunningham: Enhancing European Engagement in Tourism
Kristin Dunne: Navigating Destination Strategy
Revolutionizing Mobile Connectivity: Boris Bijlstra on HUBBY eSIM
Capturing Glasgow’s Vibrancy: An Interview with Susan Deighan, Chief Executive of Glasgow Life
Lebua Hotel & Resorts: Rajan Khurana on Hospitality and Bangkok’s Charms
Sustainable Tourism and Growth: Insights from Chiravadee Khunsub from Tourism Authority of Thailand
Revolutionizing Travel: SmartSIM USA’s Dale Takio Unveils the Power of E Sims
TravelMole Interview with Hishan Singhawansa, Deputy CEO of Cinnamon Hotels & Resorts, Sri Lanka
Unveiling the Essence of Magari Tours: A Dive into Authentic Italian Experiences
EU airports bring back 100ml liquid rule
British Airways passengers endure 11-hour 'flight to nowhere'
CLIA: Anti-cruise demos could cause itinerary changes in Europe
Co-pilot faints, easyJet flight issues ‘red alert’
Gatwick braces for strike