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AITO members gain website
A website promoting members of the Association of Independent Tour Operators has gone live.
The development comes amid concern that members were getting “drowned out” by the online presence of major operators, airlines and other online travel companies.
The portal – www.aito.co.uk – has been developed by brand experience company Nucleus which won the business in a three-way pitch. An extranet to allow AITO members to communicate more effectively with each other has also been produced.
AITO chairman Richard Hearn said Nucleus had adopted a “strategic and pragmatic approach to website development, together with sound commercial reasoning and a great understanding of how a user-friendly website should be designed”.
Nucleus managing director Peter Matthews said individual AITO members had struggled to get a good ranking on Google individually so the AITO portal was developed to help make the consolidated members’ presence more clearly felt on the web.
He said: “The new portal makes it signifiacntly easier for the holidaymaker to browse for ideas or search by the type of holiday experience they want and/or where they want to go. Once they have selected a holiday tpe or destination, they are presented with details of relevant AITO members and directed to their respective websites.”
Report by Phil Davies
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