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Amadeus creates new leisure unit
A leisure technology business unit has been created by Amadeus through a reorganisation of the company’s leisure offering.
It aims to create a multi-market, multi-channel, ‘community’ distribution system for selling leisure content.
Packages, hotels, charters, low cost options and cruises will be available via a database of 470 destinations covering more than 80% of the world’s leisure destinations, Amadeus claims.
The division brings together three Amadeus leisure technology businesses: TravelTainment, Amadeus Tours, and the product management and development for TOMA, a tour package distribution solution.
It will initially focus on Amadeus’ existing market portfolios in Germany, Austria, Switzerland, France, Holland, Belgium, Poland and the UK and other regions beyond Europe such as North America and Canada.
Amadeus marketing vice-president Ian Wheeler said: “We have brought together our technology and international leisure expertise into one organisation and are now in a unique position to meet our customers needs.
“We can help them as they face the emerging challenges of selling complex leisure products in the travel agency front office and over the internet.
“The unique technology and data developed and aggregated by TravelTainment, The Amadeus Leisure Group, is the logical organisational base for this new approach to the market.â€
Ralf Usbeck continues as CEO of TravelTainment – The Amadeus Leisure Group, and takes on new responsibilities for Amadeus’ global leisure strategy.
“With this reorganisation we can focus the energy and technical expertise of Amadeus and TravelTainment on the huge opportunity represented by the complex leisure travel market,†he said.
Michael Kalt will be managing director, responsible for the central IT and hosting organisation and German while Andy Owen-Jones is managing director responsible for international content and connectivity, sales and operations.
By : Phil Davies
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