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Amadeus expands range with destination content tie-up
Amadeus is to introduce a global destination services platform for agents to book local leisure and transport services in top destinations.
Event tickets, sightseeing tours, restaurants and airport transfers will be available to book. There will also be access to travel e-guides.
Amadeus Activities & Entertainment will be available in North America, the UK and Spain in the next six months, followed by France, Germany and Italy over the next year.
The company has signed a strategic partnership with Unaira, a consolidator of destination content and services to the travel industry, for the worldwide distribution of its content.
Destination content will be available through multiple channels, including via online travel agencies’ websites and through traditional agencies, according to Amadeus.
Agencies can offer clients tailored destination content, with almost 30,000 different products in over 400 destinations worldwide, through a smart tab within the Amadeus Selling Platform.
Destination content can be accessed by entering the customer’s Passenger Name Record, location, or travel dates, choosing from a range of options that can be customised according to the end user’s needs, Amadeus said.
The company’s managing director, travel services & leisure, Albert Pozo said: “Travellers will enjoy an expanded service enabling end-to-end trips and the booking of destination content for greater travel experience.
“Providers will gain easy access to distribution through a global multi-channel network.
“Finally, retailers will be in a position to generate additional revenues from local content across the most important destinations with a highly productive booking tool.”
Unaira president and CEO Brice Bay said: “This partnership allows consumers to have greater access to vast array of local service providers in the travel and tourism industry and addresses a significant need – an all-encompassing international booking solution – which will have tremendous benefits to all parties involved.
“We are streamlining the entire process so that both travellers and agents will be able to easily plan entire trips from beginning to end – with more local product offerings and higher commissions.”
by Phil Davies
Phil Davies
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