United Kingdom
United States
Asia Pacific
Amadeus reveals 2025 travel trends
Amadeus published its travel trends report for 2025 in partnership with travel trends forecasting agency Globetrender.
The Amadeus 2025 Travel Trends report highlights five key trends it says will reshape travel over the next 12 months.
New Heydays: It says travellers are longing for simpler, happier trips driven by the nostalgia of past experiences, known as “rosy retrospection.”
Personalised Flying: Advances in AI, 5G mobile connectivity, and VR will converge to create highly personalised, connected experiences for air passengers.
Trailblazer Hotels: Hotels are increasingly becoming destinations in themselves, as travellers plan trips around properties with unique identities.
Asia Uplift: Asia is gearing up for a travel renewal, aiming to reclaim its position as a key player in the global tourism industry.
Connections IRL: As digital dating burnout rises, travel will become a new avenue for real-world relationships, from holiday romances to lasting friendships.
“Travellers are seeking a deeper connection to people and places more than ever,” said Daniel Batchelor, VP, Global Corporate Marketing & Communications at Amadeus.
“We’ll see a blend of old favourites and new immersive experiences, with one-of-a-kind stays putting destinations on the map.
“Asia is set for a tourism revival, while we are also seeing a rise in spontaneous solo travel.”
Jenny Southan, founder and CEO of Globetrender, added: “For consumers under pressure to keep finding joy in a volatile world, it is no surprise to see people looking to the ‘good old days’ when life was simpler.”
Related News Stories: Saudi rolls out winter tourism campaign Partner News - TravelMole Icelandair passenger traffic up 10% Saudi Tourism Authority (STA) - TravelMole Visit Orlando - TravelMole WTM - World Travel Market - TravelMole
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Mark Jaronski of Explore Georgia on FIFA World Cup 2026
Connecting Small Businesses to Global Tourism Markets: Nate Huff of Tourism Exchange
North Carolina’s Resilience: Wit Tuttell on Recovery and Tourism
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
BA suspending all Heathrow to Abu Dhabi flights
Unexpected wave rocks cruise ship
Woman dies after going overboard in English Channel
Report: Cruise guest died after ship lashed in heavy storm
British teen in serious condition after paraglider collision