United Kingdom
United States
Asia Pacific
Amadeus to distribute British Airways content via NDC standard
Amadeus and International Airlines Group (IAG) have partnered to drive advanced travel retailing through NDC.
Through the agreement, content from IAG operators, including British Airways, Iberia, Aer Lingus and Vueling, will be made available for travel sellers, agents and corporations through the Amadeus Travel Platform via Amadeus’ NDC-enabled solutions.
British Airways and Iberia NDC connections to Amadeus are targeted for the second half of this year, with Vueling following in 2022. Further information about Aer Lingus implementation will follow in due course.
It marks another milestone in Amadeus and British Airways’ strategy to embrace digital retailing practices. It allows for an improved user selling experience and access to current and future personalised offers such as Additional Price Points (continuous pricing).
"This is an important moment for the travel industry as we welcome one of the world’s leading airline groups into our NDC family. We are proud to have deepened our partnership with IAG, which will unlock new retailing capabilities and push forward global NDC adoption," said Javier Laforgue, Executive Vice President of Airline Distribution & Content Sourcing at Amadeus.
"NDC and the integration in the Amadeus Travel Platform will equip IAG to reach our industry’s new opportunities and meet changing traveller needs head-on."
Both organisations have already started to work on the integration of IAG’s NDC content into the Amadeus Travel Platform. This will ensure that agents worldwide will be able to search, compare, book, and service IAG NDC content in one merged display through their go-to Amadeus solution.
Rogier Van Enk, Head of Distribution at British Airways, said: "NDC is the future of retailing for our industry and we’re excited about the possibilities that it is enabling. It is encouraging to see key players in the travel ecosystem like Amadeus sharing this vision by supporting the rollout of NDC."
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Tony from Gatto’s Pizza on Columbus’s Unique Pizza Trail
Sophia Hyder Hock on Global Social Inclusion in Tourism
Sustainable Tourism: Don Welsh on Community Values and Global Collaboration
Jane Cunningham: Enhancing European Engagement in Tourism
Kristin Dunne: Navigating Destination Strategy
Revolutionizing Mobile Connectivity: Boris Bijlstra on HUBBY eSIM
Capturing Glasgow’s Vibrancy: An Interview with Susan Deighan, Chief Executive of Glasgow Life
Lebua Hotel & Resorts: Rajan Khurana on Hospitality and Bangkok’s Charms
Sustainable Tourism and Growth: Insights from Chiravadee Khunsub from Tourism Authority of Thailand
Revolutionizing Travel: SmartSIM USA’s Dale Takio Unveils the Power of E Sims
TravelMole Interview with Hishan Singhawansa, Deputy CEO of Cinnamon Hotels & Resorts, Sri Lanka
Unveiling the Essence of Magari Tours: A Dive into Authentic Italian Experiences
EU airports bring back 100ml liquid rule
British Airways passengers endure 11-hour 'flight to nowhere'
CLIA: Anti-cruise demos could cause itinerary changes in Europe
Co-pilot faints, easyJet flight issues ‘red alert’
Gatwick braces for strike