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Amari kicks off with football-themed hotel
Thailand-based ONYX Hospitality Group has been appointed to operate a 60-room football themed hotel in Thailand’s North Eastern province, Buriram. It will be operated under the Amari brand.
Amari Buriram United is owned by Buriram United Sport Hotel Company.
Buriram is well known in Thailand for its rich history and football.
The province boasts an abundance of temple ruins, including the most spectacular Angkor monument in Thailand.
The local football team, Buriram United, is the first Thai football team to reach the knockout stage of the Asian Champions League in a decade.
President of Buriram United Football Club, Newin Chidchob said: "Amari Buriram United is one element of a project I am investing in to ensure Buriram becomes one of the country’s top five tourism and sports destinations able to attract both local and foreign tourists.
"In 2014 we will be adding an international motor circuit to the stadium complex and this, combined with the existing football stadium, will push Buriram to the forefront of sports and leisure tourism in Thailand."
ONYX president and CEO, Peter Henley, said: "As Amari’s first themed hotel, we also look forward to introducing a fun and creative new hotel design inside and out.
"Sports tourism is a huge potential and emerging market for both domestic and international visitors to Thailand."
The hotel structure has a stadium design with most rooms looking into a central area which includes a mini football field and swimming pool.
Inside the hotel, guests will enjoy players’ changing room-style bathrooms and a themed restaurant with bench-style seating, replicating team-style dining.
The property is scheduled to open in Q4 2013.
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