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American Airlines offering enhanced customer service
American Airlines says it is introducing a new and easier way to buy travel on its Web site that will provide a more customer-centric booking experience.
At the same time, American Airlines Vacations, a division of American Airlines, is making enhancements to its Web site.
“Customers will begin seeing changes this summer, with additional enhancements coming in following months. The enhancements to AA.com, which has, on average, more than 1.2 million unique visitors per day, were developed using extensive customer input,” says the airline.
Improvements include “user-friendly” features that provide expanded options to plan and purchase travel.
Currently, customers can search either by price or by schedule. But passengers will take their travel purchase experience to a new level in the near future with the airline offering a third option: to see flight choices in a convenient display which shows price and schedule combinations.
The airline said the new shopping and ticket purchase functionality on will empower customers to evaluate their flight options by providing a convenient display of schedule, price and levels of service combinations.
When customers search for flights, a new results display will return a range of schedule and price possibilities for the departure and return portions of a roundtrip, which can be checked independently.
The new display will also allow travelers to sort results by expanded criteria including price, number of stops and departure and arrival times, and will provide easy access to flight detail information.
Report by David Wilkening
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