American Tours International (ATI) has inked a partnership with regional travel marketing organization Travel South USA.
They will collaborate on bespoke Southeast US itineraries offerings for the travel agent community to help promote all-American road trip experiences.
The campaign is called ‘Visit Coastal Carolinas and Georgia’ which showcases the barrier island beaches of North Carolina to the Golden Isles of Georgia.
"ATI is very much committed to the US tourism rebound. We’re excited to begin this joint campaign with Travel South USA and ATI, focusing on domestic US and Canadian travel advisors," said Noel Irwin Hentschel, chairman, CEO, and founder of ATI.
The campaign will highlight hotels and attractions on five-day itineraries which can be combined with other road trip itineraries.
The campaign will help to promote ATI’s fly-drive system, and is in conjunction with a webinar series with TravelMole.
ATI’s fly-drive app allows travel advisors and their clients to easily create fly-drive itineraries, bundling hotels and visits to attractions across North America.
"The pandemic and resulting economic crisis has severely hurt hotels, restaurants, attractions, and travel providers — mostly small hospitality businesses. Recovery of the travel sector, once people can travel safely, is paramount for the restoration of our national economy," said Liz Bittner, president and CEO of Travel South USA.
Travel South USA is the oldest and largest regional travel promotion organization in the US, formed in 1965.
Written by Ray Montgomery, US editor
