The business travel unit of American Express has launched a new travel management platform which offers what is calls "unique traveller preferences".
Simply named ‘First’ the service provides personalized business trip planning and continuous monitoring so agents can be "virtually alongside the traveler 24/7," it claims.
The platform identifies a customer directly through one of his or her account numbers which brings up the relevant information and preferences instantly.
For example, this may include individual hotel preferences in a given city, a favorite restaurant, whether the traveler requires lounge access or in-room Wi-Fi.
It will also feature the latest disruption notification to assist travelers on the road.
‘First’ is distinct from other similar travel management platforms due to the level of personalization, according to Joanna Macleod, SVP of global service delivery.
"It provides access to a single, dedicated team of deeply experienced travel specialists who are available any day, any time, no matter where the traveler is located, and who can take all those unique preferences into account without ever having to ask the same question twice," she said.
"Our customers are constantly on the move, some traveling up to 40 times a year or more and these ‘next generation’ travelers want 24/7 access to dedicated travel counsellors who really know them."
