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AMResorts portfolio added Choice Privileges loyalty program
Choice Hotels International has completed the onboarding of more than 50 AMResorts-branded properties to its loyalty network.
The tie-up is part of a strategic agreement signed with Apple Leisure Group to add the portfolio of luxury, all-inclusive resorts across Mexico, the Caribbean and Central America.
It allows Choice Privileges members to earn and redeem points at resort brands Zoëtry Wellness & Spa Resorts, and Secrets, Breathless, Dreams, Now and Sunscape Resorts & Spas.
Stays can be booked directly on choicehotels.com.
Guests making a booking until September, 2020 for stays up to 22 December 2021, can bag perks in the ‘Free, Free, Free’ promotion, such as a free bonus night or free upgrade.
Choice Privileges members can earn an additional 50,000 loyalty points if they spend $500 or more
“Through our collaboration with AMResorts, Choice’s all-inclusive luxury resort offering is now the largest of any major U.S. hotel company,” said Jamie Russo, Choice Hotels’ vice president, loyalty programs and customer engagement.
Choice Privileges has about 45 million members.
Written by Ray Montgomery, US editor
Learn more about : World of Hyatt ( N. America )
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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