Australia’s newest travel brand, helloworld, has launched a nationwide integrated marketing and advertising campaign.
Rob Gurney, CEO, said that more than 200 locations had opted to join the helloworld travel agent network, with agreements for a further 350 locations in the pipeline.
Multichannel retailing is a major component of the helloworld strategy.
“Research has shown that today’s travellers want the convenience of online retailing combined with expertise and support of a full service agency," said Gurney.
The new website, helloworld.com.au, now live for customers to search and book travel, is backed by Orbitz Worldwide’s global technology.
Gurney said further functionality and content would be introduced over the coming months.
