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Appetite growing for mobile
A new survey found that smart phones are becoming a traveler’s preferred tool for managing post booking activities and finding relevant information.
“This trend has seemingly penetrated all ages across all continents, highlighting the tremendous opportunity for travel agencies and suppliers to leverage mobile solutions to demonstrate value to their customers and creatively reach target audiences,” said the Sabre Travel Network.
The majority of travelers surveyed had a smart phone (more than two-thirds), with North American travelers most likely to own one (78 percent) and APAC travelers least likely (46 percent).
Daily usage is highest for e-mail at 63 percent with the Internet not far behind at almost half.
The study also found that nearly half of all travelers are 40 years old or older, demonstrating that the exploding use of mobile services is not strictly the domain of younger travelers.
All travelers surveyed are willing to accept advertising with free use of travel applications, Sabre said.
Said Greg Webb, chief marketing officer of Sabre Holdings:
“There’s been a lot of experimentation with pay-for-services in the past. With advertising emerging as a more palatable choice for travelers, application providers and retailers now have a way of monetising their offering and driving more value out of a potentially lucrative marketing channel.”
By David Wilkening
David
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